Reach a Premium Audience
Podcast listeners are well-educated and high-income, a target group usually difficult to reach through traditional media.
We plan authentic podcast campaigns for consumer brands
to reach the right audience with messages that resonate.
Podcast listeners are well-educated and high-income, a target group usually difficult to reach through traditional media.
With the highest attention of any ad format, podcasts are the perfect stage to explain complex products clearly and memorably.
Podcast hosts have authentic bonds with their listeners, so ads feel like a credible recommendation from a close friend.
For Bumble, we focused on making the app feel like a trusted recommendation from a friend. We partnered with hosts who had especially deep bonds with their audiences, ensuring the message resonated naturally with the right target group. Over the years, as Bumble introduced new features, these campaigns helped explain them in a simple and memorable way — from enhanced safety tools to fresh app benefits — reinforcing Bumble as a safe, evolving space for dating.
Zwilling’s Fresh & Save system keeps food fresh up to five times longer, but the concept needed to be made tangible. We brought the product to life by placing it in shows where it fit seamlessly into daily routines — from parenting podcasts about kids’ meals, to fitness podcasts about meal prep, to vegan shows about conscious cooking. By aligning real-life stories with the product’s benefits, we reached high-income households and showed the system’s value in everyday life.
AG1 offers a daily supplement subscription that covers essential nutrition, but the challenge was making a new routine feel natural. We started broad, testing across different podcast verticals, then doubled down on the best-performing shows. Hosts authentically integrated AG1 into their own daily habits, explaining how the ingredients supported wellbeing and energy. By mixing personal stories with education, the campaign reached listeners open to innovative health solutions, with the income and motivation to make AG1 part of their lifestyle.
Armedangels wanted to share their sustainable fashion story in a way that was exciting as well as credible. We selected hosts whose style and values matched the brand, from younger audiences to listeners in their sixties, where authenticity mattered more than demographics. The campaign paired favourite pieces from the new collection with a rare discount code, creating both trust and exclusivity. The result was a combination of genuine storytelling, wider awareness, and measurable conversions for a sustainability-driven fashion brand.
Always available, with strict brand safety and a collaborative process to give your brand the voice it deserves.
We compared several providers and chose Bloomwood because their podcast and host suggestions are the best fit for our brand and products.
Our collaboration with Bloomwood is shaped by strong audience consulting – exactly what matters most to us. The integrations align perfectly with our values, and the execution is consistently professional and collaborative.
Together with Bloomwood, we continue to run our Armedangels campaigns successfully. From selecting podcasts that share our values to shaping how we tell our story, the collaboration has strengthened our brand awareness and been met with great feedback from our customers.
